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We have a collective investment in the idea that love is a chance event, and often it is.But serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more and more efficient.” And there’s a growing acceptance that this efficiency isn’t any less romantic.Stephanie Tikkanen, an assistant professor of communication studies, said the picture quality and the kinds of pictures people choose to post on their dating site profiles can be seen as indicators of personality.If a picture is fuzzy, she said, it might seem as though the person is trying to hide something.“I think there is a sort of bias against narcissism,” she said. I think that sort of implies something about their personality.
That actual person, it’s possible, can turn into someone you love.
The remaining 95% either definitely wouldn't get intimate with someone the first time they met them, or just aren't gunning for that - so we can safely assume the vast majority of daters are actually for looking something more long-term.
It looks like we may be waving goodbye to hook-up culture after all.
That mobile app is actually a product of the Match Group, a business conglomerate that includes over 45 dating services, including Match, Ok Cupid, and Plenty Of Fish, which operate in 42 languages across 190 countries.
According to a report by market research company IBISWorld, there are approximately 4,5000 online dating companies.